KADS BEAUTY
Overview
Close to doubled Kadambari's following in less than a year
Created service packages to improve sales
Went from 360 Google My Business views to 1,665 views
Got over 170 views on one video
Grew her personal brand beyond her services
Provided social media strategy, community management, social media copywriting, content creation, brand management, brand creation, project management, marketing messaging refinement and social media analytics
What I did
I worked closely with Kadambari to build and refine her brand, starting with her logo as a foundational element. Drawing on a defined colour scheme of gold, white, and black, I created a variety of visually engaging and meaningful content to showcase Kadambari's expertise, personality, and authentic self. Despite her initial reluctance to be visually present, I guided and supported her in building confidence, which culminated in her first face-to-camera video gaining over 100 views—a significant milestone.
To ensure a holistic approach to content, I structured her messaging around key pillars: education, home treatments, and results. These showcased her 30+ years of experience in the beauty industry, establishing her as a credible and knowledgeable professional. Additionally, I incorporated content aligned with cultural events to enhance relevance and resonate more deeply with her audience.
Beyond content creation, I worked with Kadambari to refine her pricing strategy, enabling her to introduce gift vouchers and service packages. This not only boosted profitability but also strengthened customer loyalty by fostering a more personal connection with her clients.
Throughout this collaboration, I provided a wide array of services, including social media strategy, community management, social media copywriting, content creation, brand management, and brand creation. I also handled project management, refined her marketing messaging, and conducted in-depth social media analytics to measure and enhance performance.
The combination of strategic planning, creative execution, and analytical insights allowed Kadambari's brand to flourish, establishing her as a trusted and credible figure in the beauty industry while increasing engagement and profitability.
How I wrote copy from a personal brand perspective
I created a mixed content plan, bringing together evidence to show Kads' successes, backed up with actual results and reviews, with other relevant content, such as easy home treatments, allowing potential customers to gain quick wins at home and to show that Kads cares about helping people feel good all the time.
Content planning
