I started with supporting small local businesses, like Barrel Burger and Kads Beauty, to grow their local presence, on social media and beyond.

I then worked as an insights executive and assistant social media manager, looking after St Ives Skincare, Badedas and Neutral. From social media management of the St Ives Skincare UK Instagram page to a product design change on the iconic face scrubs, I learned the world of FMCG product marketing.

I then moved on to work with the Lynx team to launch their Ice Chill campaign, across social media.

My next step took me into the charity sector, working with Salam Charity, taking their social media presence and influencer marketing to the next level. I created and curated content for their social media channels, and worked with influencers of all sizes, especially for their Ramadan campaigns.

Technology was my next jump, working with Microsoft Business to create and curate content for their social channels.

It was then all about homes! I started working with the Masonite group, which includes Solidor, Premdor and Doorstop, engaging their consumer and business customers across social media. Shortly after, I worked with both Bloor and Dandara Homes, engaging their current homeowner community whilst also engaging new potential customers.

I then looked towards the Middle East and worked with the Qatari Government's culture arm called Years of Culture, leading up to the FIFA World Cup 2022.

QuickBooks was my next project, supporting them with content.

I then worked with the team at Sky to launch their home insurance offering, Sky Protect, across social media.

Technology then pulled me back to where I was the voice of Microsoft brands in the UK, providing community management.

I then helped podcasts and shows gain more listeners with Folding Pocket before firmly jumping into the world of finance.

I launched Tiger Brokers, a Chinese stock broker, into the UK, across social media and blog content.

Gaming then found its way into my life, when I joined the team at Xbox UK to engage their community on social media and Discord.

After a while, I got a bit hungry and went to the world of food. I helped BIM'S with their overall brand, marketing and social media, strengthening their marketing infrastructure.

I then drove off to manage Škoda's UK community, responding to comments, commenting on trending & relevant content and managing their social calendar. This was all whilst eating delicious breakfast, as I worked on Kellogg's UK, posting content, looking for trending opportunities and engaging with their community. I even created a video for the channels myself!

After breakfast, I needed some snacks, so I jumped into CheezIts and McDonald's UK for a bit, managing their communities and posting created content.

Haircare took over my heart with Aussie Haircare and Herbal Essences, supporting their launch events for their new ranges, Oh My Gloss and Dolce Vita Orange respectively, from influencer management to event logistics. I also supported in sending out mailers to their invitees and media.

”Mubina was an absolute pleasure to work with. Calm, methodical and confident - she undertook the task required with insight, expertise and ease - adding exceptional value throughout her short time freelancing with us. Thank you Mubina, for your hard work for the few months you were with us. Wishing you the very best in your future endeavours.”

Ru Kotecha
Managing Partner - Aylesworth Fleming