I started with supporting small local businesses, like Barrel Burger and Kads Beauty, to grow their local presence, on social media and beyond.
I then worked as an insights executive and assistant social media manager, looking after St Ives Skincare, Badedas and Neutral. From social media management of the St Ives Skincare UK Instagram page to a product design change on the iconic face scrubs, I learned the world of FMCG product marketing.
I then moved on to work with the Lynx team to launch their Ice Chill campaign, across social media.
My next step took me into the charity sector, working with Salam Charity, taking their social media presence and influencer marketing to the next level. I created and curated content for their social media channels, and worked with influencers of all sizes, especially for their Ramadan campaigns.
Technology was my next jump, working with Microsoft Business to create and curate content for their social channels.
It was then all about homes! I started working with the Masonite group, which includes Solidor, Premdor and Doorstop, engaging their consumer and business customers across social media. Shortly after, I worked with both Bloor and Dandara Homes, engaging their current homeowner community whilst also engaging new potential customers.
I then looked towards the Middle East and worked with the Qatari Government's culture arm called Years of Culture, leading up to the FIFA World Cup 2022.
QuickBooks was my next project, supporting them with content.
I then worked with the team at Sky to launch their home insurance offering, Sky Protect, across social media.
Technology then pulled me back to where I was the voice of Microsoft brands in the UK, providing community management.
I then helped podcasts and shows gain more listeners with Folding Pocket before firmly jumping into the world of finance.
I launched Tiger Brokers, a Chinese stock broker, into the UK, across social media and blog content.
Gaming then found its way into my life, when I joined the team at Xbox UK to engage their community on social media and Discord.
After a while, I got a bit hungry and went to the world of food. I helped BIM'S with their overall brand, marketing and social media, strengthening their infrastructure.
