I worked with Barrel Burger to establish and grow their presence on Instagram, starting from zero and achieving an impressive 244 followers in a short period. With an engagement rate of 11.99%, the content resonated strongly with their target audience, driving visibility and interest.
My role encompassed a comprehensive approach to social media management, including content creation, copywriting, influencer marketing, and local marketing strategies. To attract a local customer base, I collaborated with prominent halal food bloggers and influential Instagram pages in London. These partnerships helped increase the restaurant’s visibility and built excitement around the brand among key demographics.
To further solidify Barrel Burger’s identity, I focused on creating a cohesive and memorable brand. Leveraging their beautifully designed, barrel-themed restaurant as inspiration, I established a defined colour scheme, brand fonts, and key visuals. This consistent branding was reflected across all social media content, reinforcing the restaurant’s unique character and helping it stand out in a competitive market.
Through influencer collaborations, I encouraged food enthusiasts and local influencers to visit and share their experiences, driving foot traffic to the restaurant. Organic social media played a pivotal role in cultivating an engaged online community, while the visually appealing and branded content made the restaurant’s Instagram page a destination in itself.
The strategic combination of local marketing, influencer outreach, and strong branding not only increased awareness but also positioned Barrel Burger as a must-visit spot for halal food lovers in London. This comprehensive approach laid the groundwork for sustainable growth and a loyal customer base.
