BIM'S
Overview
Grew footfall in all stores, allowing in-store to compete with online sales
Covered 3 influencer campaigns
For North Finchley launch, generated over 275,000 views and over 1,500 likes
Provided social media management, brand management, brand sales, project management, content creation, copywriting, content curation and influencer marketing
What I did
I began working with BIM's to bring their social media media presence to life. Shortly after joining them, they opened their North Finchley branch. For this, I created graphics, videos and brought all of their pages back to life. I also chose influencers to support the launch. I chose a range of London-based influencers, some with large followings and some with small followings, with a focus on halal food and vegetarian food. I chose the vegetarian food influencers to diversify their audience, as they were already known for halal food in London and beyond. Through this influencer selection, we generated 275,000+ views and 7,800+ likes, with a long line on the first day. After that, I worked with them to strengthen their marketing and focus on more North Finchley content.
We then planned Ramadan and worked out how to promote their Ramadan Feast meal. I selected London-based halal food influencers to promote the meal, with a larger percentage of those influencers being from East London, due to the close proximity of many of their restaurants. The launch garnered 80,000+ views and 2,800 likes. I also created social media graphics and meme videos to support the launch and to engage their followers throughout Ramadan.
I then focussed on their entire brand and marketing, being given the responsibility from the Managing Director. I began by focussing on the brand as a whole and brought together all of the key elements, in a refined way. From brand story to brand values and overall brand objectives, I held a workshop to bring all departments together, allowing us to focus on the same vision. This included a breakdown of their customer personas and customer journeys, helping all of the teams to understand their customers' behaviour. By doing so, the team felt a lot more aligned and understood the challenges that each department was going through.
I then looked at their limited-time offers, for which they struggled to gain awareness. Therefore, I helped them establish a consistent calendar with enough time to prepare and market each offer, leading to increased interest in their future product launches. In addition, I worked with the team to improve their loyalty scheme, simplifying the concept and rebranding it across the app and in-store. I then worked with them to create a student discount for their customers, establishing the sign-up process and the marketing that would encourage students to register accordingly. After doing that, I focussed on the development of their brand mascot, exploring aspects of their brand and brand story that would be a natural fit. Following on from that, I helped them plan their kids' party offering. Finally, I established a full marketing calendar for them, allowing them to cover all channels when thinking about marketing new and existing items. This included a toy calendar for their kids' meals, a limited-time-only product calendar and a window marketing calendar, amongst other areas of their marketing.
I created email content to be sent out for new product launches, working to create the most engaging design.
Email creation
Results from just one influencer's content
