Ketchum UK

Overview

• Reached out and built relationships with over 350 influencers

• Supported one of the largest influencer events for Aussie Haircare

• Provided influencer management, event logistics, PR coordination, campaign support and reporting

What I did

I supported influencer marketing and PR activity across a range of major beauty and personal care brands including Aussie Hair, Herbal Essences, Pantene, Head & Shoulders and Old Spice. My role focused heavily on influencer outreach, relationship management and campaign coordination, helping support large-scale launches and brand activations across the beauty and lifestyle space.

A key part of my role involved influencer research and outreach, where I identified suitable creators for campaigns and advised on the most appropriate influencers based on audience relevance, content style and brand alignment. I reached out to and built relationships with over 350 influencers, supporting campaign collaborations and helping strengthen ongoing relationships between creators and the brands. Alongside influencer management, I also monitored influencer social media profiles to track activity, engagement and campaign participation throughout activations.

I also supported the delivery of major launch events and PR campaigns. This included supporting one of the largest influencer events organised for Aussie Haircare’s Oh My Gloss range, where I assisted with guest list management, influencer coordination and merchandise options for attendees. In addition, I supported Herbal Essences’ Dolce Vita range launch through guest list management and mailer coordination. Alongside event support, I prepared and distributed mailers to influencers and media contacts whilst also building relationships with media across campaigns. Through this role, I developed strong experience in influencer relations, PR coordination and campaign logistics within the beauty industry.

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